- 10 Powerful Insights from the book “Imagine: How Creativity Works” July 22, 2012
- Google Replicates Adwords for Youtube Video May 30, 2012
- YouTube Insights gets Facelift as Youtube Analytics January 16, 2012
Google Replicates Adwords for Youtube Video
Google is taking its paid search model – which drives the majority of the company’s revenue – and replicating it for Youtube, the site Google purchased in 2007.
Google AdWords for Video, announced April 22, allows people (i.e. – speakers promoting their videos of public presentations) to bid for ad positioning on Youtube, and are only charged when a viewer chooses, or clicks, to view the ad (Cost-Per-Click). This differs from the original model, where advertisers were charged on a Cost-Per-thousand impressions (CPM).
For those who manage search engine campaigns in Google Adwords will be familiar with the Adwords for Video interface, because they will be able to create and manage video campaigns from the same platform as their search and display ads.
Adwords for Video provides the metrics and data analysis to help you identify which ads viewers respond best to, such as how long viewers watch the video or are viewers enticed by a particular Call-to-Action. You can also drive traffic from YouTube to your own site with Call-to-Action Overlays.
You can choose between four ad formats called TrueView:
1. TrueView In-search: ads appear on the Youtube & Google search pages
2. TrueView In-display: Ads appear next to videos on the Youtube watch page. They also appear on a collection of thousands of sites that have partnered with Youtube and Google.
3. TrueView In-stream: Ads play as a pre-, mid-, or post-roll on YouTube partner videos of all lengths.
4. TrueView In-slate: Ads play before long-form YouTube partner videos over 10 minutes.
Here’s Google’s promo video posted the day the service was launched.