Great Storytelling is the Art of Letting Go

October 5, 2008

Children’s book author and storyteller Carmen Agra Deedy defines great storytelling as “the art of letting go.” That element is pertinent to any public speaker, whether you are a keynoter, CEO leading an All Hands corporate meeting or a salesperson giving a PowerPoint presentation.

Storytelling engages an audience. In fact, in Deedy’s very funny TED Conference speech about connecting with her Cuban mother, she precedes the talk by pointing out that when Lexis wants to sell you a car, it engages you by telling a story in its commercials.

As you’ll see in this TED.com video below, Deedy is a vivid storyteller. It’s not only because she’s a talented writer, but she’s also very effective in using techniques that great speakers use to add power to their speeches, such as vocal variety and energetic body language. She doesn’t just tell the story. She relives the story by breaking into character dialogue.

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