Steve Jobs’ Presentation Secrets

November 3, 2009

stevejobs_bookWhenever you hear someone describe Apple CEO Steve Jobs, they often use words like “charismatic,” “showmanship” “electrifying presenter.” His presentations look so effortlessly that people often believe it’s innate.

But that’s hardly the case. Steve Jobs is no doubt one of the world’s best presenters, but that’s because he is relentless at rehearsing and refining his presentation until every aspect shines.

BusinessWeek columnist Carmine Gallo examines many aspects of Jobs’ presentation techniques as well as his tireless preparation in his new book, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.

Gallo analyzed dozens, if not hundreds, of Steve Jobs’ keynotes and other presentations, which resulted in Gallo crafting a playbook, per se, on how you can learn similar techniques to electrify an audience.

Most speeches fall into four categories: informative, inspirational, persuasive or to entertain. Gallo notes that Jobs aims to cover at least three in every speech.

“Steve Jobs presentation is very much like a dramatic play – a finely crafted, well-rehearsed performance that informs, entertains and inspires,” Gallo writes.

Aside from delivery and preparation techniques, Gallo also covers how Jobs uses storytelling to grip his audiences as well as prepare outstanding visual slides to complement each story. No bullet points.

Related Article:
7 Tips to Sell Ideas The Steve Jobs Way

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