Building a Business Strategy in the Facebook Era

Just like the start of the Internet Era, or Web 1.0, the Facebook Era (the rise of social networking sites) has been a major transformation for the business world. For the first time, the customer is in the driver’s seat. Brands are being elevated or jeopardized overnight by a single customer’s opinion that goes viral.

As a result, most companies realize they need to have a presence on Facebook, Twitter and Linkedin, but many are struggling to develop a strategy.

In the book The Facebook Era, entrepreneur and author Clara Shih, outlines how some companies have found early success in converting leads, engaging audiences and transforming customers into evangelists on social networking sites.

Shih and her contributing writers demonstrate the importance of using social media sites to build your sphere of influence by providing helpful tips and advice to your fans. And if this is done appropriately, only then can you earn the right to market products through these same channels.

The book notes that the leaders of today and tomorrow are learning to give up “control” and instead are inspiring and listening to their employees and customers.

This is part of a series of blog post running until the end of the year on business books in 2011 that can enhance the way you do presentations, improve the way you tell stories, engage with your audience, or market your business through social media or other channels.

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