Why Some Presentations Really Connect With You

July 9, 2009

ConnectIf you ever wondered why some presentations and keynote speakers really connect with you, it’s often because they use the power of storytelling and great images (rather than bulletpoints) that help their audiences to visualize their message.

In this fascinating Ted Talk recently posted online, information designer Tom Wujec discusses why animation, graphics and illustrations are powerful ways to create meaning for audiences emotionally.

One of the key points that drives home Tom’s message is in a slide shown half way through the talk about the fact that we make meaning by seeing. If you consider that for the next time you prepare a slide deck, remember Tom’s three points:

1. Use images to help clarify what we are trying to communicate.
2. Make the images interactive so we engage more fully
3. Augment your memory by creating a visual persistence

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